Social Wide Web

  • NBC jumping on the Snapchat train with original content
    NBC will be capitalizing on Snapchat's popularity by producing original content for some of its hit programs like The Voice, SNL and The Tonight Show, exclusively for SnapChat users. It also debuted brand-new content. The post NBC jumping on the Snapchat train with original content appeared first on Digital Trends. ... read more
    Source: Digital TrendsPublished on 2017-08-19By Anthony Thurston
  • LinkedIn Updates, New Facebook Ads, and the New Facebook Design
    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn updates with Erik Fisher, new Facebook ads with Amanda Bond, the new Facebook design, [...] This post LinkedIn Updates, New Facebook Ads, and the New Facebook Design first appeared on . - Your Guide to the Social Media Jungle ... read more
    Source: Social Media ExaminerPublished on 2017-08-19By Grace Duffy
  • How Agencies Can Prove the Value of Engagement to Clients
    It doesn’t matter what city you live in, the size of the agency you work for or the piece of business you work on—sooner or later your client will ask the one question known to make even the most seasoned social media marketer wince: “What’s the value of engagement?” Of course, methodologies already exist to quantify attribution to harder metrics, like web traffic and lead generation on social. But what if your client is a brand that doesn’t focus on B2B sales, e-commerce or another neatly quantifiable objective? How can agencies effectively prove the value of social media engagement to ... read more
    Source: Sprout SocialPublished on 2017-08-18By Heliz Mazouri