Since I wrote my last post Online Marketing Strategy Blueprint I got a lot of comments and requests to write a followup post that will go into more details. I will definitely do that but I couldn’t help myself the moment I saw this video. I decided to write a few words about it before I delve into more details regarding the Online marketing strategies.
I am a huge fan of copywriters like Gary Halbert and the way he expresess himself in his sales letters. Having read a lot of information and articles on the web I got to know that the most powerful tool that an online marketer could have in his/her arsenal is “WORDS”
Every time I want to start a promotional campaign on the web or just post something I think of three major things:
- the headline
- the opening paragraph
- the story
The headline is definitely the first thing that will most probably grab the attention of people. Often times questions or provoking statements do the job. Sometimes A how to guide or the whatever number of something is also eye-grabbing.
I have also tried asking a question and having several good keywords in the question itself that reveal to the reader what the real value I would like to provide them actually is. And let’s not forget that before you pinpoint the final version of the headline one should make some split testing and see what converts best and what gets the most clicks and readers.
Once you get people to read your stuff you have to keep the rhythm with a good opening paragraph something that will make people want to spend even more time with you and your story. Did I say story?
I did! Make sure you have a story to tell and share something that will appeal to your target audience…because Facts Tell and Stories Sell…
Have a look at the video…Enjoy it…and remember…be CREATIVE!
20 Responses to “How to Change Your Message and Make an Impact!”
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I love more this version
http://www.adnstream.tv/video/nilSqaMboM/HISTORIA-DE-UN-LETRERO-THE-STORY-OF-A-SIGN
And where is the facebook like link ?
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Hi all,
thank you for the nice words…
Yes, I am on LinkedIn just look at the sidebar here where it says “Connect with SocioSaurus” and click on the LinkedIn icon to connect with me.
All the best,
Nicky
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