Generating LinkedIn Leads
Generating Leads through LinkedIn involves different approaches and communication methods. Once a person is contacted then the conversation has to be taken outside of the network. This is the process of following up with connections outside of LinkedIn via email exchange or a phone call.
The basics of posting and submitting information on LinkedIn include submitting things the proper way, etiquette when writing to high profile professionals and key people from a specific industry. It is really important to speak the language that others speak, the language of the target audience. Using comments to generate leads, posting articles and answering questions are yet another way of spreading the word and establishing a person or a company as a credible, trustworthy and authoritative source.
A trustworthy profile could be accomplished only by setting up your profile page the right way. You have to have connections that are within your niche of expertise. It is recommendable to have at least 3 to 5 recommendations so that you profile looks credible like you are the VP of something.
Generating leads could be boosted if one creates an inner circle. One has to make people want to be a part of this inner circle. This could be done via creating niche oriented groups in LinkedIn catering to the specific needs of the target audience in question.
Communications Methods in LinkedIn
Invitations
These can be sent to anyone you have an e-mail address for, whether or not they happen to already be on LinkedIn. Once the parties you invite accept your Invitations, they become your 1st degree connections, and you can send messages directly to them through LinkedIn.
Messages
These are used to communicate directly with the people already in your network. One of the biggest advantages of using Messages is that once you’ve made a connection on LinkedIn, you never have to track that person’s e-mail address again. You will always be able to reach the person directly through the site.
Introductions
You can use Introductions to get in touch with people who are connected to your 1st degree connections but not directly to you. With the basic free membership on LinkedIn, you’ll be able to request five Introductions per month. If you find that you need more, you’ll know you’re ready to upgrade to a paid LinkedIn subscription.
Inmails
These are private messages that allow you to directly contact any LinkedIn user while protecting the recipient’s privacy. If the person you send an InMail to is not in your network, you’ll only be able to view his or her name and e-mail address, and then only if he or she accepts the InMail. With a free account, InMails are only available when purchased individually at the cost of $10 each. You will gain access to InMails with the premium LinkedIn accounts.
LinkedIn Lead Generation Channels
LinkedIn Groups
Some of the lead generation methods could be linked with posting relevant discussions to the groups where your target audience is participating. Groups where people share, discuss and talk about the products and services that you or your business is offering.
Connect with Twitter
Linking your site or blog with twitter and then connecting your twitter account to your LinkedIn profile is a Must. Not only do you get more readers and visitors for your site but you actually become a LinkedIn member who is regarded as an authority and someone who always shares and exposes his connections and target audience to useful and updated information.
Questions and Answers
The Answers section on LinkedIn is yet another fine place where you could show off with some of your expertise and knowledge. This will be a great opportunity for almost everybody to become an influencer and a leader in the specific niche or field he or she is dealing in.
Presentations
Adding a nice power point presentation…This could be your chance to persuade people that you really do know your field and you are a person who is dedicated to what he or she is doing and a person who has innovative and groundbreaking ideas.
17 Responses to “Introduce Your Business to LinkedIn”
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