Twitter is a great micro-blogging platform allowing you to post messages up to 140 characters. It all started for fun and suddenly people started using it for brainstorming purposes and other exciting activities.
And like all the other networks, platforms and sites that got big the purpose of twitter evolved. Now companies like Dell are leveraging such sites to generate more revenue for their business.
Dell, Inc. has made some $6.5 million. All that money came from the tweets that were promoting the company on the web. How did they do it? They hired 100 people to tweet in different channels. The channels some say are 35 in number and focused on different markets in 12 different countries.
If Dell can afford to spend that much money and hire 100 people then it is really worth going that path. Another good thing Twiter does is that it brings targeted and quality traffic to a particular website. With tools such as Buzzom ( an application that manages your brand marketing and awareness on twitter) and Twitter Lists ( a tool that helps you to find like minded people) you can now grow bigger, attract more loyal followers and most importantly people who are really looking for your product, service or solution). The Twitter Lists tool has a huge database listing all twitter lists where you could manage the lists and look for people or a group of people you consider your target audience.
If you are a big company or corporation, having several twitter accounts and participating actively on twitter, engaging with clients via tweets and taking into account their feedback is a MUST! For example, a company could have an account for its fans, a Q&A account, FAQ account and so forth.
Bottom line, if you are a big company or you have the desire to grow big you have to have your online brand presented on the web via Twitter!
26 Responses to “Brand Management and Business Growth with Twitter”
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